The evolution of technology dictates that restaurants need to be tech-savvy in order to run their business efficiently.
Online space is a growing market for any industry to thrive in. However, restaurants need more than a direct website page to make an influence. An example of an emerging trend is a digital menu board which gives you the freedom to use videos or animations that catches more attention and makes communication much easier with your customers. Today we explain to you emerging trends in the restaurant business and how they can help your sales grow.
Restaurant owners create brand identity, by using repetitive and identifiable branding across all platforms. This repetition ensures diverse customers are conversant with the restaurant’s brand. Increased brand visibility translates into more referrals translating into more sales. Therefore, as a restaurant owner, you should integrate branding as an integral part of your business. For example, consumers should be able to associate a particular color palette and dish to your restaurant. Rather than being generally excellent, your restaurant should be known for one thing. This means that you should identify a strength you have and maximise on it. It could be a particular cuisine that you are well-known for.
Motion sensors have helped improve the restaurant experience of revelers at the same time saving on costs. For example, in washrooms of high-end restaurants such as Caramel in Westlands, the taps are motion sensitive such that they can only start running once they detect your hands and close as soon as you are done. As a result you will utilize all your resources effectively as opposed to wasting. Further, these motion and proximity sensors switch off lights when you exit the room.
Equipment in some restaurants is automated. Refrigerators are programmed to regulate temperature based on the type of food stored. Ovens can be programmed to turn off once the food is cooked which enables your staff to concentrate on other things delivering more at the end of the day. It guarantees a high quality of dishes by eliminating human error and increasing the preparation efficiency of complex recipes. The ability to prepare intricate meals is strategic as consumers’ palette grows in sophistication.
The modern consumer values convenience and the ability to get access to food whenever and wherever they want. Incorporating a delivery plan into your restaurant ensures that customers’ needs are met and they can rest and have a good meal amidst their frantic lifestyle. The delivery market has expanded such that corporate are now using this mode to serve their employees with lunch at the comfort of their desks
Restaurant owners foresee a change in the minimum wage, many fast food and chain restaurants are establishing straightforward tablets with pre-programmed menus where customers personally make their orders instead of using the traditional old methods of calling waiters to attend to them. Technology assists restaurant owners to streamline the ordering process and automatically speed up their service. It reduces labor costs at a considerable rate thereby, raising profit margins and eliminating customer downtime. Front-facing technology allows customers to pay for orders electronically to avoid waiting in line.
Retaining and adding customers to your restaurant requires reducing the long lines that congest your lounge area which normally scares off prospective customers. To confront this, some organizations are implementing automated text-based alerts, which send a text alert to customers when their table is ready. Thus, it allows them to shop and run other errands while they wait rather than standing around in your reception area.
Every customer has their preferred mode of payment. It is important to partner with a payments service provider that will offer your clients a seamless payment process to top off the delightful experience at your premises. At Pesapal we offer you the Sabi terminal that is a modern point of sale terminal that provides your customers with a variety of payment options. These include mobile money and card payments. Due to its unique design it is portable, simple and easy to use. As a result it requires minimal staff training. It can be used within your restaurant when your customers want to pay as well as during delivery.
It makes communication with your customers easier and more efficient. This is because you have the freedom to use a variety of channels to communicate your message such as videos and images. They make it easy for you to make any updates as opposed to the traditional menus that will force you to incur a cost whenever you want to make any changes. The menus will help you to display promotional materials that you can use to upsell.
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